ZIP code
54474
in Rothschild, WisconsinPopulation 4,589
56.40/ 100
Ranked #7,860 of 32,066 US ZIPs (top 25%)
Ranked #226 of 763 Wisconsin ZIPs (top 30%)
Ranked #3 of 15 Wausau, WI ZIPs (top 20%)
Ranks are modeled estimates — ZIPs a few hundred places apart are effectively tied.
What defines this ZIP
Metrics where this ZIP sits in the tails of the national distribution — the ones that most set it apart. Select any tile for its definition and methodology.
Fatal road crashes
0 per 100,000 residents per year
at the national minimum
Lower is healthier
ST1stUS1stDefinition & source ›
The annual rate of fatal road crashes per 100,000 residents, pooled over a ten-year window.
A rate per resident population. Where a ZIP has too few residents for the rate to be reliable — about 30% of US ZIPs — no value is published rather than an unstable one; those ZIPs are absent from this comparison, not counted as crash-free.
Full methodology ›Fiber broadband
99%
in the top 4.8% nationally
Higher is healthier
ST96thUS95thDefinition & source ›
The share of homes where fiber-optic internet service is available.
Full methodology ›Floodplain exposure
39.4%
in the top 6.4% nationally
Lower is healthier
ST98thUS94thDefinition & source ›
The share of this ZIP’s land area inside FEMA’s 1%-annual-chance floodplain — the “100-year” flood zone, where flooding has about a 1-in-100 chance in any given year.
Measured from FEMA’s mapped flood panels. Where a panel has not been mapped, no value is published for that ZIP — those ZIPs are absent from this comparison rather than counted as unexposed.
Full methodology ›Lead in tap water
6.4 ppb
in the top 7.1% nationally
Lower is healthier
US93rdDefinition & source ›
The lead level at the 90th percentile of tap-water samples reported by the public water systems serving this ZIP, in parts per billion — the EPA requires action above 15 ppb.
Measured from EPA records for the public water systems that serve this ZIP. Households on private wells — roughly 30% of the US population — are not covered by this measure, and this figure says nothing about their water.
Full methodology ›Short sleep
29.3%
in the bottom 6.8% nationally
Lower is healthier
ST9thUS7thDefinition & source ›
The estimated share of adults who usually sleep less than seven hours in a 24-hour period.
Full methodology ›Loneliness
28.1%
in the bottom 7.9% nationally
Lower is healthier
ST16thUS8thDefinition & source ›
The estimated share of adults who report feeling lonely.
Full methodology ›Utility shut-off threat
4.6%
in the bottom 8.6% nationally
Lower is healthier
ST29thUS9thDefinition & source ›
The estimated share of adults whose household was threatened with a utility shut-off in the past 12 months.
Full methodology ›Outer-floodplain exposure
4.0%
in the top 8.8% nationally
Lower is healthier
ST99thUS91stDefinition & source ›
The share of this ZIP’s land area inside FEMA’s 0.2%-annual-chance flood band — the “500-year” zone, a lower but real 1-in-500 yearly chance.
Measured from FEMA’s mapped flood panels. Where a panel has not been mapped, no value is published for that ZIP — those ZIPs are absent from this comparison rather than counted as unexposed.
Full methodology ›Industrial-pollution burden
in the top 9.3% nationally
Lower is healthier
ST91stUS91stDefinition & source ›
The EPA’s modeled screening score for industrial chemical releases, weighting the amounts released by their toxicity and how many people live nearby — a relative comparison score, not a measured exposure.
Full methodology ›Tooth loss
6.0%
in the bottom 4.6% nationally
Lower is healthier
ST4thUS5thDefinition & source ›
The estimated share of adults aged 65 and older who have lost all of their natural teeth.
Full methodology ›The read
Rothschild, Wisconsin (ZIP 54474), in overall standing, comes out in the top 25% healthiest ZIPs nationally (7,860th) and the top 30% of Wisconsin (226th).
A balanced showing across the data, with a few readings each side: fatal road crashes lies at the national minimum, fiber broadband registers in the top 4.8% nationally, and modeled short sleep is in the bottom 6.8% nationally. Modeled loneliness lies in the bottom 7.9% nationally, utility shutoff registers in the bottom 8.6% nationally, and tooth loss is in the bottom 4.6% nationally. On the other hand, floodplain exposure lies in the top 6.4% nationally, and lead in tap water registers in the top 7.1% nationally. Outer-floodplain exposure is in the top 8.8% nationally, and modeled industrial-pollution burden lies in the top 9.3% nationally.
Set within its surrounding area, outer-floodplain exposure runs far higher than the surrounding ZIPs on this measure. Defined simply, for reference, lead in tap water is the EPA trigger, 15 parts per billion in tap samples, above which a water system must act on lead. Industrial-pollution burden is the EPA's modeled screening score weighting industrial chemical releases by their toxicity and how many people live nearby. Floodplain exposure is land with about a 1-in-100 chance of flooding each year, nicknamed the "100-year floodplain". The closest healthier ZIP overall is ZIP 54455, just across the boundary.
What’s driving this score
Nine domains make up the ZipVitals Score — here is how this ZIP does on each, and how much each one counts. Compare it against the US, this state and the Wausau, WI metro area.
Compared with the ZIP codes measured across all nine scoring domains — not with all US ZIP codes.
Lifting this score
Chronic Disease Burden
healthier than 71%
21%
Social Need / SDOH
healthier than 89%
16%
Preventive Care
healthier than 76%
13%
Risk Behavior
healthier than 63%
11%
Mental Health
healthier than 65%
8%
Disability
healthier than 75%
7%
Healthcare Access
healthier than 75%
5%
Holding it back
Environmental Hazard
healthier than 8%
14%
Climate / Disaster Risk
healthier than 22%
5%
Lifting this score
Chronic Disease Burden
healthier than 77%
21%
Social Need / SDOH
healthier than 90%
16%
Risk Behavior
healthier than 82%
11%
Mental Health
healthier than 65%
8%
Disability
healthier than 73%
7%
Healthcare Access
healthier than 85%
5%
About typical
Preventive Care
healthier than 51%
13%
Holding it back
Environmental Hazard
healthier than 5%
14%
Climate / Disaster Risk
healthier than 2%
5%
Lifting this score
Chronic Disease Burden
healthier than 79%
21%
Social Need / SDOH
in the top 0.00%
16%
Preventive Care
in the top 0.00%
13%
Risk Behavior
in the top 0.00%
11%
Mental Health
healthier than 93%
8%
Disability
healthier than 86%
7%
Healthcare Access
healthier than 79%
5%
Holding it back
Environmental Hazard
healthier than 21%
14%
Climate / Disaster Risk
in the bottom 0.00%
5%
“Share” is how much of this ZIP’s score the domain accounts for. Percentages are rounded; higher is healthier in every domain. How the score works, and who it compares you with ›
Findings that name this ZIP
One of our published findings lists this ZIP code. Each finding compares one published measure against a stated benchmark, and names only the ZIP codes whose estimates are reliable enough to rank. See all surprising findings.
Heavy environment, light chronic burden
Where the environment and chronic illness point in opposite directions
Environmental-hazard standing 8.7 (bottom 10%); chronic-disease standing 71.3 — 63 points apart, heavier on the environment than it is on chronic illness.
Ranked #15,658 of the 18,187 ZIP codes this finding names, ordered by the gap from cleanest environment to heaviest chronic burden, highest first.
Nearby & similar ZIPs
Editorially selected — see how this ZIP compares to nearby and similar places.
Nearby
54401
Wisconsinshares a border
Score 54.09
Closest healthier
54455
Wisconsinshares a border
Score 57.13
Similar health profile
15222
Pennsylvania98% similar profile
Score 59.91
How these were chosen: only ZIPs with a published Score appear — a nearby ZIP with too little data to score won’t. Nearby means closest by distance between ZIP boundaries, which can cross state lines. A similar health profile is a close match across the nine Score domains, not similar demographics. Distances are measured between ZIP boundaries — ZIPs that touch share a border. How distance is measured
Evidence
Every measure this page draws on, by source. Collapsed by default — the full data stays in the page for search engines either way.
Health OutcomesCDC PLACES 2022 / 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Arthritis among adults | 27.3% | 24.6–30.1 |
| High blood pressure among adults | 34.1% | 31.0–37.4 |
| Cancer (non-skin) or melanoma among adults | 9.4% | 8.5–10.5 |
| Current asthma among adults | 10.2% | 9.1–11.5 |
| Coronary heart disease among adults | 6.8% | 5.9–7.7 |
| Chronic obstructive pulmonary disease among adults | 6.3% | 5.3–7.5 |
| Depression among adults | 23.9% | 21.1–27.0 |
| Diagnosed diabetes among adults | 10.5% | 9.1–12.1 |
| High cholesterol among adults who have ever been screened | 36.8% | 33.6–40.2 |
| Obesity among adults | 35.6% | 31.2–40.5 |
| Stroke among adults | 3.3% | 3.0–3.8 |
| All teeth lost among adults aged >=65 years | 6.0% | 4.8–7.4 |
PreventionCDC PLACES 2022 / 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Current lack of health insurance among adults aged 18-64 years | 6.7% | 5.4–8.3 |
| Taking medicine to control high blood pressure among adults with high blood pressure | 77.9% | 75.0–80.5 |
| Visits to doctor for routine checkup within the past year among adults | 77.5% | 74.3–80.4 |
| Cholesterol screening among adults | 86.8% | 84.7–88.5 |
| Colorectal cancer screening among adults aged 45–75 years | 69.3% | 65.1–73.1 |
| Visited dentist or dental clinic in the past year among adults | 70.1% | 67.0–72.8 |
| Mammography use among women aged 50-74 years | 79.1% | 73.3–84.0 |
Health Risk BehaviorsCDC PLACES 2022 / 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Binge drinking among adults | 18.9% | 16.2–21.9 |
| Current cigarette smoking among adults | 13.3% | 11.0–15.8 |
| No leisure-time physical activity among adults | 26.7% | 23.0–30.7 |
| Short sleep duration among adults | 29.3% | 25.3–33.4 |
Health StatusCDC PLACES 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Fair or poor self-rated health status among adults | 16.9% | 14.4–19.6 |
| Frequent mental distress among adults | 14.5% | 12.9–16.4 |
| Frequent physical distress among adults | 12.7% | 11.1–14.4 |
DisabilityCDC PLACES 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Cognitive disability among adults | 12.0% | 10.5–13.7 |
| Any disability among adults | 29.2% | 25.8–32.9 |
| Hearing disability among adults | 7.3% | 6.4–8.3 |
| Independent living disability among adults | 7.4% | 6.4–8.5 |
| Mobility disability among adults | 12.8% | 10.9–14.9 |
| Self-care disability among adults | 3.3% | 2.8–3.8 |
| Vision disability among adults | 4.0% | 3.5–4.6 |
Health-Related Social NeedsCDC PLACES 2023 · BRFSS
| Measure | Crude prevalence | 95% CI |
|---|---|---|
| Lack of social and emotional support among adults | 19.6% | 16.8–22.5 |
| Food insecurity in the past 12 months among adults | 10.0% | 8.1–12.2 |
| Received food stamps in the past 12 months among adults | 10.2% | 8.1–12.4 |
| Housing insecurity in the past 12 months among adults | 8.1% | 6.7–9.7 |
| Lack of reliable transportation in the past 12 months among adults | 5.7% | 4.8–6.6 |
| Loneliness among adults | 28.1% | 24.5–32.1 |
| Utility services shut-off threat in the past 12 months among adults | 4.6% | 3.8–5.4 |
Community & economyCensus ACS 5-Year · 2024 release · observed
| Measure | Value | US median (p10–p90) | WI median (p10–p90) |
|---|---|---|---|
| Poverty rate | 8.0% | 10.6% (3.1–25.8%) n=32,364 | 8.5% (3.6–16.0%) n=765 |
| Uninsured 18–64 | 6.4% | 9.0% (1.5–24.3%) n=32,286 | 6.7% (2.4–14.9%) n=764 |
| No HS diploma (25+) | 5.1% | 7.9% (1.8–20.7%) n=32,505 | 5.9% (2.3–12.6%) n=768 |
| Bachelor's or higher (25+) | 33.0% | 23.3% (9.2–53.6%) n=32,505 | 23.5% (12.7–44.0%) n=768 |
| Unemployment rate (16+) | 0.3% | 3.9% (0.0–9.8%) n=32,274 | 2.6% (0.9–5.6%) n=763 |
| Households without a vehicle | 9.0% | 3.9% (0.0–12.5%) n=32,322 | 3.6% (0.8–9.0%) n=764 |
| Broadband subscription | 90.0% | 89.3% (75.1–97.1%) n=32,322 | 88.8% (80.0–94.8%) n=764 |
| Housing cost burden (≥30% income) | 20.3% | 23.7% (10.6–40.0%) n=32,322 | 21.8% (14.7–29.1%) n=764 |
| Homeownership rate | 69.1% | 78.7% (51.7–94.0%) n=32,322 | 81.3% (62.1–91.8%) n=764 |
| Crowded housing (>1 per room) | 1.1% | 1.3% (0.0–6.3%) n=32,322 | 1.1% (0.0–3.7%) n=764 |
| Foreign-born population | 2.2% | 2.6% (0.0–18.6%) n=32,553 | 1.9% (0.3–6.8%) n=768 |
| Single-parent households | 53.6% | 53.6% (37.3–74.1%) n=32,087 | 59.0% (47.7–72.8%) n=762 |
| Population 65+ | 16.8% | 19.4% (10.8–33.6%) n=32,553 | 20.4% (13.9–32.2%) n=768 |
| Median age | 37.5 yr | 42.2 yr (33.0–56.3) n=32,292 | 44.2 yr (36.2–56.1) n=765 |
| Median household income | $81,635 | $72,070 ($46,039–$118,707) n=30,318 | $75,147 ($57,542–$101,625) n=755 |
| Median home value | $193,600 | $222,200 ($100,300–$579,820) n=30,049 | $231,900 ($160,140–$367,300) n=755 |
| Median gross rent | $970 | $1,021 ($677–$1,912) n=25,670 | $914 ($696–$1,261) n=706 |
Life expectancyNCHS / RWJF USALEEP · model-based
| Measure | Value | US median (p10–p90) | WI median (p10–p90) |
|---|---|---|---|
| Life expectancy at birth | 79.8 yr ± 1.29 | 78.9 yr (74.7–82.8) n=31,308 | 80.4 yr (77.7–83.6) n=712 |
About the ± — it’s this estimate’s give-or-take (statisticians call it the standard error). The true life expectancy for this ZIP most likely falls within 1.29 years of 79.8, and it’s very unlikely to be off by more than twice that.
More ZIPs to explore ▾More ZIPs to explore ▴
How these lists were built: they draw only from ZIPs that have a published Score, so ZIPs with too little data to score are not listed. Distance-based lists use distance between ZIP boundaries with no state filter, so an out-of-state ZIP can appear. Statistically similar means a close match across the nine Score domains, not a demographic match: the measure is the cosine similarity between two ZIPs’ domain scores, taken over the domains both ZIPs have data for and only where that overlap covers at least six of the nine — and where no ZIP clears that minimum-overlap floor, that list is left out rather than filled with a weak match. How distance is measured